Post by account_disabled on Mar 7, 2024 4:41:37 GMT
Within a highly competitive context, the success of a company is not measured solely on the basis of the acquisition of new customers, but also on the long-term maintenance of existing ones. Several times, in our previous articles (like this one ), we have underlined how important it is for every type of company to have a user base loyal to its brand , but also how complicated it is to be able to forge a loyal and lasting relationship with it. Today's consumers, in fact, constantly connected, have at their disposal an immense quantity of goods and services to choose from and a sufficient amount of information to be able to evaluate, every single time, the best ones on the market.
Given the growing use that the audience makes of the Internet, therefore, a question arises spontaneously: how to retain customers online? Let's see in the following paragraphs, after a brief definition of loyalty, what are the best performing marketing solutions for lead nurturing. Loyalty customers online: what does it mean? In marketing, the term loyalty refers to a series of actions and strategies that companies Hong Kong Telegram Number Data implement with the aim of keeping the relationship with their customers active in the long term . In technical terms we talk about brand loyalty , or the sense of loyalty that a consumer tends to develop towards companies with which he has experienced a complete and satisfying customer experience. This last aspect is the crucial element from which a relationship of trust is built between the company and the consumer.
A satisfied customer, in fact, develops a positive perception towards the company with which he interacted and, therefore, will be more inclined to repeat his purchases over time, building loyalty. For brands this translates into a significant advantage. Why? It should be remembered that the costs that a company must bear to maintain an already acquired customer over time are far lower than the investment required to find new leads or potential consumers, for which it is instead necessary to implement a series of of practices that capture their attention, stimulate their interest and lead them to perform an action of value towards the company. Furthermore, as we mentioned in one of our dedicated articles , a loyal customer is more profitable for a brand than a new one, as they spend on average 31% more and are more likely to try newly released products or services.
Given the growing use that the audience makes of the Internet, therefore, a question arises spontaneously: how to retain customers online? Let's see in the following paragraphs, after a brief definition of loyalty, what are the best performing marketing solutions for lead nurturing. Loyalty customers online: what does it mean? In marketing, the term loyalty refers to a series of actions and strategies that companies Hong Kong Telegram Number Data implement with the aim of keeping the relationship with their customers active in the long term . In technical terms we talk about brand loyalty , or the sense of loyalty that a consumer tends to develop towards companies with which he has experienced a complete and satisfying customer experience. This last aspect is the crucial element from which a relationship of trust is built between the company and the consumer.
A satisfied customer, in fact, develops a positive perception towards the company with which he interacted and, therefore, will be more inclined to repeat his purchases over time, building loyalty. For brands this translates into a significant advantage. Why? It should be remembered that the costs that a company must bear to maintain an already acquired customer over time are far lower than the investment required to find new leads or potential consumers, for which it is instead necessary to implement a series of of practices that capture their attention, stimulate their interest and lead them to perform an action of value towards the company. Furthermore, as we mentioned in one of our dedicated articles , a loyal customer is more profitable for a brand than a new one, as they spend on average 31% more and are more likely to try newly released products or services.